The strategic making process will normally involve key people in the organisation who have an interest in or input to the strategic future of the organisation. This will include senior managers and decision makers, as well as people who have knowledge that is important to the process.
This is not to say that everyone needs to be involved at every stage of the process. Some people may only be involved as they are needed while others may be involved throughout.
The involvement of people tends to follow the construction of the strategy model, starting from the top and working downwards. Here, directors and senior managers will normally be involved with the setting of the goals and vision for the organisation, effectively setting its future direction.
As the strategy development process progresses through the development of short to medium term objectives designed to attain the goals and vision, it can be useful to involve managers and staff from specific areas or departments within the organisation. These people can also help formulate the activities and plans that will help the organisation move from where it is towards its desired future.
While activities and projects will tend to be identified and defined by senior members of staff and managers, it can also be useful to seek input from front line staff from within the organisation in defining the detail of the various activities and projects that are required to be undertaken in order to help the organisation attain its goals.
In general, involving people from all levels of the organisation can be a very powerful way to build commitment to the attainment of the strategic goals as well as improving motivation, commitment and productivity.
The way in which people can be involved will vary depending on the people involved and the nature of the strategic discussions. Some situations will be suited to strategy workshops while others will be more suited to strategic interviews.