While it is possible to run only one strategy workshop to uncover a basic strategic direction for the business, it is more common to run multiple workshops in order to first raise the issues and subsequently explore them in greater depth.
The exact number of workshops that are required to create a robust strategy for your business will vary from organisation to organisation and will depend on the level of detail that is required. In these circumstances, workshops should be separated by no more than 10 days as any longer than that and people will tend to forget what was discussed in previous workshops.
When a large number of participants are involved in the process it can be necessary to split the group into management numbers (10 or less) and run multiple workshops with different groups. This can also happen when client wants to involve different groups of people in the strategy development process. They may, for example, want to involve line managers or people from the ‘front line’ in the process in order to consider different aspects of the business strategy. Here multiple workshops would be held with each having a different focus.
When strategy workshops are run for more than one group of participants we combine the causal maps from each workshop to form one integrated map that contains all of the information collected.