Strategic Workshops are meetings that are designed to encourage a group of key people in your organisation to contribute their ideas, issues, opinions, etc. regarding the strategic direction of the business in a relaxed and ‘safe’ environment.
They are very useful when you want to engage the key people in your organisation to contribute to the strategy creation process. These people may, for example, include senior managers and decision makers, as well as people who have knowledge that is important to the process.
The primary purpose of the workshop is to obtain information that will be useful in developing a strategy for the organisation. This includes actions that need to be taken in order to attain individual and corporate objectives, goals and vision.
The workshops, which are run by an independent, experienced facilitator, make extensive use of Oval Mapping to generate, capture and manage information about the individuals and the groups goals and aspirations, as well as their fears and concerns relating to the strategic future of the organisation. Obtaining a pen portrait of each participant can help ensure that the facilitator understands the personality of the people involved in the workshop and will, therefore, know who may need to be encouraged to participate, who may be too vocal, who may be disruptive, etc. This information will help ensure that the workshop is productive and will increase the likelihood of obtaining good strategic information.
Allowing people to gain an insight into the views of others (which they may not have considered before) helps to increase their understanding of the strategic issues and possible solutions. This leads to the creation of a shared vision that can be used as the catalyst for change within the organisation.
This is, therefore, a powerful tool in the strategy development process, helping to facilitate the development of a consensus strategy, as opposed to a compromise strategy, which often results from other strategic development tools.