Strategic Goals describe what the organisation wants to accomplish in the longer term (3-5 years). They should be aligned with the organisation’s Strategic Vision and should act as a focal point for all of the activities defined in the business plan. To be effective, strategic goals should be decomposed into objectives that relate to the organisation as a whole, including departments,…
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What is a Strategic Vision?
An organisation’s strategic vision is the aspirations that the owners / senior decision makers have for their organisation and should paint a picture of the future that clarifies the direction of the company and helps individuals to understand why and how they should support it. It should be highly aspirational in nature, stretching the imagination and providing inspiration, direction and motivation to those involved…