Ian from 2112 Business Development initially worked with our Board to help us to get a clear idea of where we want the business to be in five years time. The tools and techniques that he used certainly helped to focus our minds and to ultimately reach consensus about our goals and aspirations for the business.
I subsequently asked Ian to work with our management team to help us to gain an understanding of how we can move the business forward in order to achieve the challenging goals that were set by the Board. They used a variety of tools and techniques, including interviewing each member of the management team individually, to identify many of the ways in which our goals can be achieved and also the challenges that we will have to overcome to attain our vision.
I believe that this was an important part of the process because it helped to start the critical task of implementing our strategic plans. All too often businesses fail to implement the strategy that they devise for many reasons, including a lack of time and resources and also from a fear of dealing with both complexities and potential differences of opinion. We, therefore, felt that this was an important step in getting the ball rolling and in communicating our plans to the people who will play an important part in delivering them.
The processes that Ian uses are certainly very powerful and have helped me to gain a better understanding of the key issues facing the business and, more importantly, how they might impact on our ambitions to grow the business. This helped me to focus on the important issues and to create action plans that will enable us to move our business from where it is to where we want it to be.
I have no hesitation in recommending Ian and 2112 Business Development to anyone who wants to gain consensus about the future goals and objectives for their business and also to anyone who wants to involve the key people in their organisation with developing plans to help the company attain its objectives.