As the name suggests, there are one-to-one interviews that are held with the people who are involved with the strategy development process.
The interview takes the form of a discussion about their thoughts and ideas about the topics being discussed. The points raised in the discussion are captured by our facilitator as a causal map which ensures that both content and context of what they are saying is captured.
This process uncovers information about the individuals goals and aspirations, as well as their fears and concerns and, as such, can be a powerful tool in the strategy development process.
Individual interviews are useful when anonymity is an important issue (where the culture does not promote open discussion, for example). It is also useful when a greater depth of information is required on a person’s views or on a particular subject matter or areas of the business.
The alternative to obtaining strategic information from individual interviews is to run workshops with up to 10 people.
The traditional format of meetings tend to be ’round the table’ meetings were people are effectively facing each other. In these circumstances the people with most power and/or, influence will tend to dominate the meeting and their point of view will be heard over others.
Our workshops are structured in such a way that participants are encouraged to participate fully in the process by ensuring that no one person is able to dominate the process. This enables everyone to contribute fully and ensures that relevant ideas, issues, goals, etc. are surfaced. We make use of Oval Mapping to capture and structure the information that is generated by the group.
Group workshops are useful when a broad scope of information is required from a group of people in a relatively short timescale.