Ian Ross Brown is the Managing Director and Lead Strategist of 2112 Business Development. The information on this page gives details about his qualifications, experience and expertise which shows that he is well equipped to help your organisation develop and implement your business strategy.
Expertise and Experience:
Business Strategy Development, Business Planning, Strategy Implementation. Direct Marking, Corporate Branding, Intellectual Property Management, Intellectual Asset Management.
Business Strategy and Planning
Ian is an expert in group decision support and has a wealth of experience of working with individuals and senior management teams to create strategic plans, including identify and agreeing the long-term vision and goals for their business, as well as how they are going to achieve them.
He studied under the world leading experts in the ‘Journey Making’ strategy development process and worked with them in co-authoring the ground-breaking book “The Practice of Making Strategy“, as well as a text book that was used in the strategy module of the MBA programme at the Strathclyde Business School.
When working with clients, Ian uses highly participative decision support tool and techniques to acquire, manage and analyse the complex information that surrounds strategy development to build a strategy model. Emphasis is placed on gaining consensus from the people in the strategy group. This process facilitates the creation of robust business strategies and plans. It also acts as a catalyst for positive change and improvement in their business.
Can Ian Help You?
If you are looking for someone to work with you to help you to develop a strategy and plan for your business, Ian can help. He will work closely with you and the key people in your organisation to identify and agree the long-term goals and aspirations for your business as well as how you are going to achieve them.
Ian’s job is to help you to develop your business strategy and plans. He does not tell you what to do or how to do it so he does not need to have knowledge or experience of any particular industry (in fact it is better if he does not have knowledge of the industry) as that is where your knowledge and expertise is. Ian will gather information and ideas from you and your management team about the future direction of your business and will then structure that information into a cohesive strategic plan for your business.
He does not operate a ‘one size fits all’ solution but rather tailors his services and methods to meet your specific needs. Consequently, before starting working on your business strategy project, Ian will get to know you and your business to ensure that he understands issues and what you want to achieve from the process.
No Matter whether your business is a new venture, or an established business, Ian has the expertise and experience to give your business a competitive advantage.
Ian has over 20 years’ experience in the field of Intellectual Property which, when combined with his business experience and strategy expertise makes him uniquely qualified to help businesses align their Intellectual Property and Intellectual Assets with their business goals and to ensure that they take the steps that are necessary to protect their source of competitive advantage. Ha also helps businesses to assess and protect their intellectual property, including trade marks and patents.
Ian has teamed up with graphic designers to create a cutting-edge corporate branding solution that brings his experience and expertise in Strategy Development, Marketing and Intellectual Property together with graphic design expertise that enables us to create brands that are aligned with our client’s business goals and values and are focused on their target markets.